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Regional Brand Manager - Cape Town

Medical
Contract typePermanent
Date Posted2024-07-25
Salary
LocationCPT - CBD, Western Cape

Job Specifications

A global pharmaceutical company has a vacancy for a Regional Senior Brand Manager within their Consumer division [Baby Care].

 The Regional Brand Manager, Baby Care – AMET (Africa, Middle East and Turkey) is responsible for driving the growth model for Baby Care brands in the cluster, reporting to the Senior Brand Manager, Baby Care - AMET. Internally, you are a key partner of both Regional (EMEA) and Global marketing teams and work closely with AMET commercial teams.

Introduction

Responsibilities:

Brand Strategy Implementation and Execution Planning:
  • Full accountability to deliver in year NTS, GP & share targets and shape the Y2-Y3 plans. 
  • Partners with lead-markets and cross functional teams in creating a robust End to End plans. 
  • Conducts business reviews with the markets identifying new opportunities and the need to revise plans if necessary. 
  • Monitors market, brand performance, competitors, trends and consumer insights. Ensure a deep understanding of the key drivers behind share and sales performance to inform marketing strategies and tactics. 
Deploying regional/global communication strategy:
  • Supports the communication planning for the cluster (comms priorities, calendar, media strategy). 
  • Provides input to regional and global teams for all content development needs and requirements. 
  • Adapts or transcreates regional/global campaigns, partnering with agency to amplify these campaigns across the AMET cluster. 
  • Acts as brand equity guardian for the cluster, ensuring execution consistency across all markets. 
  • Collaborates with local Brand Activation teams and healthcare professional teams. 
Deploying new products (portfolio extensions, brand expansion to new markets):
  • Launch Key NPIs for the brand across AMET markets. Creating launch strategy to execution & tracking NPI performance. 
  • Assess the potential of new products and develop business case. 
  • Leads cross-functional team to bring regional/global innovations into AMET (Supply Chain, Regulatory, Finance, Gatekeeping). 
  • Leverages regional/global launch toolkit and adapts to the cluster reality, in partnership with shopper and influencer marketing teams. 
Requirements and Qualifications:
  • A Master’s or MBA is a plus. 
  • Bachelor's degree in marketing, business administration, or a related field.
  • A minimum of 4 years of experience in Marketing, with a strong track record of business results.
  • Experience working in a matrix organization is a plus. 
  • Experience in both regional and local roles is preferred. 
  • Experience working on baby care is preferred. 
  • Baby Care market knowledge of Middle East and/or Africa is a plus.
  • Strong experience in FMCG brand management is required.
  • Ability to think strategically and creatively, and to develop innovative solutions to complex problems.
  • Strong analytical skills, with the ability to interpret and use data to drive decision-making.
  • Experience in both brand strategy and market execution.
  • Excellent communication and interpersonal skills, with the ability to build relationships with internal and external stakeholders.
  • Proven track record of developing and executing successful marketing strategies and programs.
  • Working in multi-functional cross-cultural teams.
  • Ability to master complexity.
  • Fluent or Native English is required. 
Candidates that meet the criteria may submit their applications via this portal or via vacancy link on www.mnarecruitment.com
Should you receive no feedback within 7 days, please accept your application as unsuccessful.

Apply now

To apply for the above mentioned vacancy, you will need to fill in a few details and attach an up-to-date CV.

Apply now


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