Job Purpose:
The Marketing Consultant is responsible for contributing to the strategic development of and overseeing tactical implementation of marketing programs designed to maintain brand awareness and contribute to achievement of business objectives.
This job is responsible for designing, implementing and evaluating the marketing activities of assigned product(s) within a given product line; participates in the review of marketing programs, monitoring performance progress and implementing changes to programs as needed; facilitates the analysis of market data to identify key segment drivers, growth opportunities and business threats; manages relationships with agencies and internal and external business partners to align communications and strategies across the brand’s target audiences and to ensure regulatory/legal requirements are met.

Key Responsibilities:

• Plan, identify, develop, and produce promotional materials, programs, and activities needed to support brand strategies to meet financial goals and expectations. This includes identifying and working effectively with outside agencies and consultants to meet expected project objectives and holding them accountable to agree upon standards.
• Develop project and tactic assessments and valuations (ROI) that leverage analytics and research to identify successes. This includes working with market research and analytics to identify and implement metrics to gain market insights and measure performance on brand initiatives and programs.
• Participate in Medical, Legal, and Regulatory approval process for promotional programs.
• Monitor products, marketplace, and competitor trends and issues to anticipate/identify threats and opportunities. Make recommendations and develops tactics to respond to threats and opportunities.
• Establish relationships and work with commercial partners to communicate and ensure alignment on strategy, messaging, and execution within scope of projects.
• Work with finance in managing brand forecast and contribute to demand planning (S&OP) process. Actively contribute to the development of the annual and brand business plan and budget.
• Operationally manage the sales team

Requirements:

• Bachelor’s degree (BCom/BA/Marketing Degree); MBA preferred.
• 5+ years relevant professional experience with 3+ years of pharmaceutical marketing/sales experience.
• Oncology/ CNS marketing experience preferred.
• Understanding of MCA and Regulatory/Legal guidelines for healthcare provider interactions to ensure programs adhere to outlined Compliance guidelines for the company.
• Experience working with and directing agencies and strategic vendors
• Experience working in an alliance and partnering cross company (preferred)
• Strategic and creative mindset.  Keen understanding of customer insight generation and the ability to translate insights into strategies and tactics.
• Demonstrated success in developing, executing, and measuring marketing programs, including innovative approaches to HCP engagement.  Track record of driving strong sales force engagement and execution.  Digital and non-personal marketing experience and innovation.  Executional excellence in the tactical development for HCP/sales force, digital, specialty pharmacy, and direct-to-consumer.
• Excellent verbal and written communication skills for a wide range of audiences, including internal management and medical community. 
• Ability to motivate cross-functional team members, stakeholders, and agencies.  “One team” mentality.
• Strong business and financial acumen, budget management, and forecasting.
• Strong analytical skills, comfort with quantitative analytics and trend analyses.
• Self-starter with strong initiative, is proactive and solutions oriented, can function autonomously and has the ingenuity to bring ambiguity into action.
• Ability to thrive in a rapidly evolving, fast-paced work environment.
• Commitment to corporate culture of innovation, patient-centricity, inclusion and compliance.
• Travel is estimated at 30% of time, including some weekend travel

Candidates that meet the criteria may submit their applications via this portal or via vacancy link on www.mnarecruitment.com
Should you receive no feedback within 7 days, please accept your application as unsuccessful.